Privacy Policy

Last updated: 12/5/2026

Morning Coffee (“Morning Coffee”, “we”, “us”, or “our”) respects your privacy.

This Privacy Policy explains how we collect, use, disclose, store, transfer, and protect personal data when you visit morningcoffee.my, subscribe to our newsletter, complete our surveys, interact with our emails, or communicate with us.

This Privacy Policy is intended to serve as our personal data protection notice under the Personal Data Protection Act 2010 of Malaysia, as amended from time to time (“PDPA”).

1. Personal Data We Collect

We may collect the following personal data:

• Email address
• Survey answers and preferences
• Subscription status
• Email engagement data, including opens, clicks, unsubscribes, referral activity, and related newsletter activity
• Website usage data, including IP address, browser type, device information, approximate location, pages visited, cookies, pixels, and analytics data
• Social media or contact details if you communicate with us through Instagram, Facebook, email, or other channels
• Any other information you voluntarily provide to us

We do not intentionally collect sensitive personal data, such as health information, religious beliefs, political opinions, criminal records, or biometric data.

Please do not provide sensitive personal data to us unless we specifically request it and you agree to provide it.

1. How We Collect Personal DataWe may collect personal data when you:

• Subscribe to Morning Coffee
• Complete a survey, form, poll, or questionnaire
• Click links in our emails
• Open or interact with our emails
• Visit our website
• Contact us by email, social media, or other communication channels
• Participate in campaigns, promotions, events, or community activities
• Interact with our advertisements or sponsored content

1. Purposes for Processing Personal Data

We may collect and process your personal data for the following purposes:

• To send you Morning Coffee newsletters
• To send sponsored content, advertisements, promotional content, updates, and related communications
• To manage your subscription, unsubscribe requests, email preferences, and account status
• To personalise newsletter content based on your interests and survey answers
• To analyse newsletter performance, including open rates, click rates, audience interests, and engagement
• To improve our content, website, products, services, and user experience
• To understand our audience and prepare aggregated audience insights for sponsors or partners
• To prevent abuse, spam, fraud, security threats, or misuse of our services
• To respond to your enquiries, requests, feedback, or complaints
• To comply with legal, regulatory, accounting, tax, reporting, or operational requirements
• For any other purpose that is related to the above or for which you have given consent

1. Consent

By subscribing to Morning Coffee, submitting your personal data, completing our forms or surveys, or continuing to use our website and services, you consent to the collection and processing of your personal data in accordance with this Privacy Policy.

You may withdraw your consent at any time by unsubscribing from our emails or contacting us using the contact details below. If you withdraw consent, we may no longer be able to provide certain services to you.

1. Sponsored Content, Advertising, and Affiliate Links

Morning Coffee may include sponsored content, advertisements, affiliate links, promotional messages, or partner content.We do not sell your personal email address to sponsors or advertisers.

Sponsors, advertisers, or partners may receive aggregated, anonymised, or non-personally identifiable performance data, such as total opens, clicks, general audience categories, survey trends, and campaign performance.

This data does not directly identify you.

If you click a sponsor link, advertisement, affiliate link, or third-party link, the third-party website may collect data about you under its own privacy policy.

We are not responsible for the privacy practices of third-party websites.

1. Disclosure of Personal Data

We may disclose your personal data to:

• Newsletter and email service providers, including beehiiv
• Website hosting, domain, analytics, and technology providers
• Survey, form, automation, and customer support providers
• Advertising, tracking, and analytics service providers, where applicable
• Payment processors, if we introduce paid products, paid subscriptions, events, or digital products
• Professional advisers, including lawyers, accountants, auditors, consultants, and insurers
• Government authorities, regulators, law enforcement agencies, courts, or other parties where required or permitted by law
• Business partners, only where necessary for a purpose described in this Privacy Policy or where you have given consent

We require service providers to process personal data only as needed to provide services to us or comply with legal obligations.

1. Overseas Transfer of Personal Data

Some of our service providers may store or process personal data outside Malaysia.

By using Morning Coffee, subscribing to our newsletter, or submitting your personal data, you understand that your personal data may be transferred, stored, or processed outside Malaysia where our service providers operate.

Where required, we will take reasonable steps to ensure that overseas transfers of personal data are carried out in accordance with applicable data protection requirements.

1. Cookies, Pixels, Analytics, and Email Tracking

We may use cookies, pixels, analytics tools, email tracking, and similar technologies to understand how users interact with our website and emails.

This may include tracking:

• Whether an email was opened
• Which links were clicked
• Which pages were visited
• How users arrived at our website
• Device, browser, and approximate location information
• Subscriber engagement and referral activity

You may disable cookies through your browser settings, but some website features may not work properly.

1. Direct Marketing

We may use your personal data to send you Morning Coffee newsletters, sponsored content, promotional updates, event updates, product updates, or related marketing communications.

You may opt out of marketing emails at any time by clicking the unsubscribe link in any Morning Coffee email or by contacting us.

If you request us to stop processing your personal data for direct marketing, we will take reasonable steps to comply with your request.

1. Data Retention

We will retain your personal data only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

If you unsubscribe, we may retain limited information to record your unsubscribe status and ensure that we do not continue sending you marketing emails unless you subscribe again.

1. Data Security

We take reasonable technical and organisational steps to protect personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

However, no website, email system, online service, or data transmission method can be guaranteed to be completely secure.

1. Accuracy of Personal Data

You are responsible for ensuring that the personal data you provide to us is accurate, complete, and up to date.You may contact us to request correction of inaccurate or incomplete personal data.

1. Your Rights

Subject to applicable laws, you may have the right to:

• Be informed about whether your personal data is being processed
• Access your personal data
• Correct inaccurate or incomplete personal data
• Withdraw consent to the processing of personal data
• Prevent processing that may cause damage or distress
• Prevent processing for direct marketing purposes
• Unsubscribe from our newsletter
• Ask questions or make complaints about how your personal data is handled

To exercise your rights, contact us using the contact details below.

1. Children and Minors

Morning Coffee is not intended for children under 18 years old. We do not knowingly collect personal data from children. If you believe a child has provided personal data to us, please contact us so we can take appropriate action.

1. Third-Party Links

Our website and newsletters may contain links to third-party websites, articles, tools, sponsors, advertisers, social media platforms, or partners.

We are not responsible for the content, accuracy, security, privacy practices, or policies of third-party websites. You should review their privacy policies before providing personal data to them.

1. Business Transfers

If Morning Coffee is involved in a merger, acquisition, sale of assets, restructuring, financing, or transfer of business, your personal data may be transferred as part of that transaction, subject to applicable law.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will be posted on this page with the updated “Last updated” date.

Your continued use of Morning Coffee after changes are posted means you accept the updated Privacy Policy.

1. Contact Us

If you have questions, requests, complaints, or concerns about this Privacy Policy or your personal data, contact us at: news@morningcoffee.my